Project: Play with Heinz
Client: Heinz
Year: 2022
Company: AfricaDDB
Where there is hamburger, there is Heinz. Ok… everybody knows that. But we discovered another Hamburger that has no Heinz in it: Hamburger SV, one of the most traditional football teams in Germany. And guess what? We discovered some football players whose name is what? Yes… Heinz.
After that, it was easy. We invited people to play with Heinz and Hamburger on FIFA. For each goal scored with Heinz in the game, we delivered a special hamburger in real life: the Ultimate Burger.
After that, it was easy. We invited people to play with Heinz and Hamburger on FIFA. For each goal scored with Heinz in the game, we delivered a special hamburger in real life: the Ultimate Burger.
But this relationship needed to go beyond the games. So we decided to sponsor Hamburger SV fans named Heinz, buying tickets for them to cheer for team on stadium.
Now we can really say: where there is hamburger, there is Heinz. On the table, on the pitch and in the games.
Now we can really say: where there is hamburger, there is Heinz. On the table, on the pitch and in the games.
CCO: Sergio Gordilho / ECD: Angerson Vieira, Bruno Valença / CD: Rafael de Miranda, Pedro Reis / AD: Vitor Hugo Favero, Gustavo Zordan / CW: Zeca Castilho