Project: Heinz Unstained
Client: Heinz
Year: 2022
Company: AfricaDDB
The Heinz Tomato Ketchup is so tasty that it's hard to eat without getting smeared. But we found a cool - and fashion - way to solve that problem.
The Heinz Unstained Collection is an all-white fashion drop that allows people to eat Heinz Ketchup without worrying on getting stained.
The Heinz Unstained Collection is an all-white fashion drop that allows people to eat Heinz Ketchup without worrying on getting stained.
The clothes are fully made with a hydrophobic and stain proof fabric.
The Drop was launched in partnership with Working Title® - a Brazilian streetwear brand. Besides the clothes, we developed a new burger recipe with a lot of Heinz Ketchup specially created to the occasion: the Dropper.
The Drop was launched in partnership with Working Title® - a Brazilian streetwear brand. Besides the clothes, we developed a new burger recipe with a lot of Heinz Ketchup specially created to the occasion: the Dropper.
CCO: Sergio Gordilho / ECD: Angerson Vieira, Bruno Valença / CD: Alexandre Giampaoli, Humberto Cunha, Rafael de Miranda, Pedro Reis / AD: Vitor Hugo Favero, Gustavo Zordan / CW: Júlia Malavazzi, Zeca Castilho