In the city of São Paulo, a cyclist dies every day in a traffic accident. A serious problem that needs to be discussed directly and clearly.

In partnership with Ciclocidade NGO, we spread the message on a daily reminder: Not Today.

A calendar to remember the whole year something that shouldn't be forgotten even for a day: the respect for cyclists. For each day, a different message. For each message, a new design.

Full project on @calendariociclo.

CCO: André Kassu, Marcos Medeiros / CD: Marcelo Rizério / AD: Alexandre Kazuo, Ayrton Bená, Daniele Keiko, Henrique Soares, Micael Andrade, Rafael Costa, Victor Meira, Victor Piva, Vitor Hugo Favero / CW: Lucas Ribeiro, Karen Lopes, Ariane Dias