Project: Dreamcaster
Client: Michelob Ultra
Year: 2023
Company: FCB New York
Recognition:
2024 Emmy® Awards Winner for Outstanding Digital Innovation
2024 Emmy® Awards Nominee for Outstanding Short Documentary
2024 | D&AD | Integrated | Yellow Pencil
2024 | D&AD | Entertainment | Yellow Pencil
2024 | D&AD | Experiential | Yellow Pencil
2024 | D&AD | Digital & Social | Graphite Pencil
2024 | D&AD | Media | Graphite Pencil
2024 | D&AD | Experiential | Graphite Pencil
2024 | D&AD | Casting | Graphite Pencil
2024 | D&AD | Spatial Design | Wood Pencil
2024 | D&AD | Integrated | Wood Pencil
2024 | D&AD | Digital & Social | Wood Pencil
2024 | D&AD | Entertainment | Wood Pencil
2024 | D&AD | Media | Wood Pencil
2024 | D&AD | Radio & Audio | Wood Pencil
2024 | D&AD | Innovation | Wood Pencil
2024 | D&AD | Casting | Wood Pencil
2024 | The One Show | Best of Interactive & Mobile Craft
2024 | The One Show | Best of Music & Sound Craft
2024 | The One Show | Best of Radio & Audio
2024 | The One Show | Branded Entertainment | Gold Pencil
2024 | The One Show | Creative Use of Technology | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Experiential & Immersive | Gold Pencil
2024 | The One Show | Integrated / Omnichannel | Gold Pencil
2024 | The One Show | Interactive & Mobile Craft | Gold Pencil
2024 | The One Show | Interactive & Mobile Craft | Gold Pencil
2024 | The One Show | Moving Image Craft & Production | Gold Pencil
2024 | The One Show | Music & Sound Craft | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Radio & Audio-First | Gold Pencil
2024 | The One Show | Branded Entertainment | Gold Pencil
2024 | The One Show | Branded Entertainment | Silver Pencil
2024 | The One Show | Creative Use of Data | Silver Pencil
2024 | The One Show | Creative Use of Technology | Silver Pencil
2024 | The One Show | Design | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Experiential & Immersive | Silver Pencil
2024 | The One Show | Interactive, Online & Mobile | Silver Pencil
2024 | The One Show | Radio & Audio-First | Silver Pencil
2024 | The One Show | Radio & Audio-First | Silver Pencil
2024 | The One Show | Branded Entertainment | Bronze Pencil
2024 | The One Show | Creative Use of Data | Bronze Pencil
2024 | The One Show | Design | Bronze Pencil
2024 | The One Show | Interactive & Mobile Craft | Bronze Pencil
2024 | The One Show | Interactive & Mobile Craft | Bronze Pencil
2024 | The One Show | Music & Sound Craft | Bronze Pencil
2024 | ADC Awards | Best of Discipline in Artificial Intelligence
2024 | ADC Awards | Best of Discipline in Experiential Design
2024 | ADC Awards | Best of Discipline in Interactive
2024 | ADC Awards | Artificial Intelligence | Gold Cube
2024 | ADC Awards | Experiential Design | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Advertising | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Artificial Intelligence | Gold Cube
2024 | ADC Awards | Interactive | Gold Cube
2024 | ADC Awards | Design for Good | Gold Cube
2024 | ADC Awards | Design for Good | Gold Cube
2024 | ADC Awards | Artificial Intelligence | Silver Cube
2024 | ADC Awards | Artificial Intelligence | Silver Cube
2024 | ADC Awards | Experiential Design | Silver Cube
2024 | ADC Awards | Design for Good | Bronze Cube
2024 | ADC Awards | Design for Good | Bronze Cube
2024 | ADC Awards | Motion / Film Craft | Bronze Cube
2024 | Ad Age Creativity Awards | Best Use of AI Winner Campaign
2024 | Andy Awards | Bravery Winner Campaign
2024 | Andy Awards | Craft Winner Campaign
2024 | Andy Awards | Idea Winner Campaign
2024 | Andy Awards | Reset Winner Campaign
2024 | Andy Awards | Craft Winner Campaign
2024 | Andy Awards | Idea Winner Campaign
2024 | Clio Awards | Audio | Gold
2024 | Clio Awards | Sound Design | Gold
2024 | Clio Awards | Use of Technology | Gold
2024 | Clio Awards | Experience/Activation | Gold
2024 | Clio Awards | Creative Use of Data | Gold
2024 | Clio Awards | Design | Gold
2024 | Clio Awards | Digital/Mobile & Social Media Craft | Gold
2024 | Clio Awards | Branded Entertainment & Content | Gold
2024 | Clio Awards | Audio | Silver
2024 | Clio Awards | Digital/Mobile | Silver
2024 | Clio Awards | User Experience | Silver
2024 | Clio Awards | Experience/Activation | Silver
2024 | Clio Awards | Branded Entertainment & Content | Silver
2024 | Clio Awards | Innovation | Silver
2024 | Clio Awards | Partnerships/Co-Creation | Silver
2024 | Clio Awards | Audio | Bronze
2024 | Clio Awards | Audio Craft | Bronze
2024 | Clio Awards | Branded Entertainment & Content | Bronze
2024 | Clio Awards | Digital/Mobile | Bronze
2024 | Clio Awards | PR | Bronze
2024 | Clio Awards | Digital/Mobile | Bronze
2023 | Cannes Lions | Entertainment for Sports | Grand Prix
2023 | Cannes Lions | Media | Gold
2023 | Cannes Lions | Design | Silver
2023 | Cannes Lions | Media | Silver
2023 | Cannes Lions | Radio & Audio | Silver
2023 | Cannes Lions | Entertainment for Sports | Bronze
2023 | Cannes Lions | Digital Craft | Bronze
2023 | Cannes Lions | 12x Shorlist
2023 | Clio Sports | Creative Use of Data | Grand Clio
2023 | Clio Sports | Digital | Grand Clio
2023 | Clio Sports | Medium Innovation | Grand Clio
2023 | Clio Sports | Experiential | Gold
2023 | Clio Sports | Event/Activation Design | Gold
2023 | Clio Sports | Artificial Intelligence | Gold
2023 | Clio Sports | Immersive | Gold
2023 | Clio Sports | Brand x Team/League | Gold
2023 | Clio Sports | Design | Silver
2023 | Clio Sports | Events/Activation | Silver
2023 | Clio Sports | Social Good | Silver
2023 | Clio Sports | Branded Content | Shortlist
2023 | Clio Entertainment | Special Event/Stunt | Gold
2023 | Clio Entertainment | TV/Series: Original Content | Gold
2023 | London International Awards | Branded Content & Entertainment | Gold
2023 | London International Awards | Branded Content & Entertainment | Gold
2023 | London International Awards | Design | Gold
2023 | London International Awards | Non-Traditional | Gold
2023 | London International Awards | Radio & Audio | Gold
2023 | London International Awards | Ambient & Activation | Silver
2023 | London International Awards | Ambient & Activation | Silver
2023 | London International Awards | Branded Content & Entertainment | Silver
2023 | London International Awards | Digital | Silver
2023 | London International Awards | Evolution | Silver
2023 | London International Awards | Integration | Silver
2023 | London International Awards | Radio & Audio | Silver
2023 | London International Awards | Ambient & Activation | Bronze
2023 | London International Awards | Branded Content & Entertainment | Bronze
2023 | London International Awards | Digital | Bronze
2023 | London International Awards | Evolution | Bronze
2023 | London International Awards | Integration | Bronze
2023 | London International Awards | Radio & Audio | Bronze
2023 | London International Awards | Evolution | Shortlist
A blind person commentated an NBA Game live on TV. Changing the game for everyone.
Global Creative Partner: Danilo Boer / Co-CCO: Michael Aimette, Gabriel Schmitt / GCD: Alexandre Abrantes / Head of Design: Sy-Jenq Cheng / CD: Thomas Mori, Simon Dolsten /Editor/Animator: Brei Monteiro / Design Director: Eric Benitez / AD: Roxane Schneider, Victoria Rocha, Vitor Hugo Favero / CW: Pieter Claeys