Escola RUA ("street" in Portuguese) is the first Brazilian creativity school focused in promote diversity, inclusion and equity for the advertising industry.

To talk about the partnership between Escola RUA and CP+B Brasil, we created a campaign under the concept “There are things you only learn at RUA”.

In addition to a welcome pack for the students, we also created a zine with tips about the advertising world. A simple and kind way of helping this necessary process of changing the industry.

CCO: André Kassu, Marcos Medeiros / CD: Mihail Aleksandrov, Luiz Paccillo / AD: Vitor Hugo Favero / CW: Victor Souza